6 Creative Tips to Design a Website That Generates More Leads

Irrespective of the business types one runs, lead generation is of utmost importance to almost all businesses. After all, without leads, it just turns hard for a company to capitalise on prospects and turn them into loyal customers. Despite being a complex process itself, lead generation comes with several benefits, from boosting brand awareness to generating high-quality leads to completing a sale.

And when it comes to creating a website that supports lead generation and nurtures potential opportunities in your pipeline, a good design is a must-have. 

The importance of website design in lead generation

If you are thinking of how web design can support the efforts to generate leads, there are several ways this can happen. When visiting a website, customers hold certain expectations. It's only if they have a good experience on your website they are most likely to take the action you want. And it is the website design that supports the user journey till they convert. 
Because through web design, there is a deliberate effort to target various user experience elements, such as page load speed, website navigation, responsiveness, and more. Also, it is the website design that brings the aesthetics to make sure the user's attention is always on the site. 

6 website design tips to generate more leads

Let's uncover 6 web design best practices that ensure a steady stream of qualified leads and business growth.

1. Focus on the user experience

A good lead generation strategy always includes creating a good user experience. Try to understand what your users want and what their pain points are. Suppose you can take a mobile-first approach since the majority of searches are done through mobile devices. Also, as all users want information quickly, try to improve your site's load time and ensure your website loads fast and performs well. Organised and easy navigation enhances the user experience as well. When your site visitors find what they are looking for with no hassles, chances are that they are more likely to remain on your site and become leads.
Also, in today's oversaturated digital landscape, less is more. Too many fancy animations, pop-ups, or slide-ins can be very distracting. So, work toward a clean and crisp design. Try to use white spaces to break up a busy page and make your web pages seem less intimidating.

2. Use high-quality visuals

Today, it is no surprise that visuals have become essential for success. When you put eye-catching visuals, it will immediately draw people in and make them more likely to engage with your content. Also, it will help in increasing engagement as humans are wired to process visuals more quickly than text.  
With the rise of mobile and voice searches, brands are getting more opportunities to showcase their rich media. So, you can try implementing compelling high-quality images, infographics, videos, and animations to elevate your messaging in a meaningful way. Try to position the visuals strategically to guide user focus and use infographics to communicate detailed information quickly.

3. Add social proof

Image source: WebAlive

Use customer logos, awards, reviews, partnerships, certifications, or case studies in visible places on your website to establish credibility and build trust. When showcasing your well-known customer logos will make your site look legitimate with authority in your industry, sparkling customer testimonials and reviews all over your site will allow you to create a first and long-lasting impression. 
Mention and showcase everything clearly with all the information your website visitors need to make a purchasing decision, from what your company is about to who your customers are. User-generated images or videos are another engaging form of social proof.

4. Get creative with call-to-actions

Call-to-action buttons are an essential element of successful website lead-generation design. Don't miss out on the chance to convert your visitors' interest into actions and ensure seamless buying progress with strategically placed CTA buttons. So, make sure your website has multiple CTAs throughout the pages and content, tailored to multiple stages in the buyer's journey.  
Be creative when choosing your CTA, don't just stick to the generic ones such as "Download now", "Contact us", or "Click here" that can be seen on any website. Develop more creative CTAs. Also, choose the right shape and try to make them pop so that your audience can find the buttons easily and proceed to the next step.

5. Develop a live chat option

If your goal is to achieve a continuous stream of leads on your website, live chat is definitely one effective tool aiming to capture leads 24/7. Being available at any time makes it easy for anyone to inquire about the products or services whenever they feel the need, be it at midnight or during the early hours of the weekend. 
Imagine if a potential lead initiates a live chat, but your contact centre agents are not available. The chances that they will leave your site. Hence, having a live chat option is one of the best ways not to miss the lead-capturing opportunity.

6. Focus on landing pages

Landing pages are prime opportunities to convert your site visitors into leads. It can be your home page or a standalone page created for a specific campaign, sale, or product. You can make a trade, some sort of exclusive offer, or a deal in return for providing contact information. 

A high-converting landing page allows you to convince your potential customer why it's worth providing personal details in exchange for whatever you have to offer. So, in order to provide a smooth user experience, keep the content of your landing pages concise, add killer calls to action, and value your visuals while limiting distractions and exit opportunities.

Final words

If you are a business with an online presence, these are some of the proven web design tactics you can put into action to start generating leads through your website.

And in case you are not sure where to begin when it comes to things like CTAs, landing pages, social proofs, content offers, and other lead generation best practices, use any professional website builder that can help walk you through any of these best practices to skyrocket your lead generation efforts.